M-TEC, Upper Austria’s pioneer in heat pumps and innovative energy solutions, sought to redefine its position in the market. While the family-owned company is well-known as a manufacturer, the aim was to better highlight the full scope of its offerings, particularly its core foundation in services, and to refine its unique selling proposition (USP). THX supported M-TEC in developing a purpose that brought the human element of the company to the forefront. Based on this, a strategy was crafted using the Playing to Win framework, positioning M-TEC not only as a leading innovator but as a company that offers much more than energy services—a place where real values are lived, and the future of the planet is a genuine passion.
Austria’s top address for fine wines in the hospitality and gastronomy sectors has discovered something new within itself through a dynamic strategy process. The family business, now in its fourth generation, transformed from "Getränke Wagner" to "Wein Wagner" to better live out the newly uncovered purpose and developed vision.
Our favorite thing is to develop future-proof concepts with our clients, which stand out for their innovation and appeal—and that you wish you had today.
We don't know the future, but it's exciting to embark on a journey to explore its possibilities with the right people.
Tailored strategy work is the foundation for sustainable success that starts today and continues tomorrow.
Creating meaning and clarity allows for connection and fosters motivation.
Knowing the current state and being even more aware of the desired state.
Providing a framework for orientation and achieving sustainable success.
Using change as an advantage and discovering new things in the process.
Creating personal growth through targeted engagement.
Looking ahead to avoid missing opportunities and stay ahead.
